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Eyelash Magazine X LAshX: 20 Secrets to a Profitable Lash Business
Eyelash Magazine X LAshX
I was interviewed by Eyelash Magazine on the Secrets to a profitable lash business. The questions and answers from our interview are below, but first I will tell you the number 1 secret to success. If you do nothing but this first tip you are guaranteed success.
I have the privilege of meeting tons of lash professionals over the years and one of the most common comments that I get from people, who are new to learn about LAshX, is that they think it's great that I can charge the prices that I do at my lash bar, but in their location they feel they have to charge way less because of the "competition". Here is a secret; my business is not successful because of my location, or the fact that celebrities come to my salon. The secret is simple. To have a profitable fully booked schedule, you don't even need to read this entire article. The secret to a profitable thriving eyelash extension business is: lash retention equals client retention.
What does that mean? If your clients' lashes last longer and promote healthy natural lashes, you will automatically be busier, and make more money. Why is this true? You may be thinking, if clients come less, wont I make less money?
I partnered with Eyelash Magazine to answer the hard questions on what it takes day-to-day to maintain/create a profitable lash business.
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Disclaimer: I am not a doctor! I have, however, been working as a lash artist for the past 12 years. It is not unusual for me to see 10 clients in a day, sometimes 6 days a week. If you work as much as I do, you are familiar with the pains that can occur from sitting in a stool all day and working with repetitive movements for hours on end. These are the techniques I utilize and teach to my students to prevent and help with wrist and hand pain.
My pain really became worse around the time when I was pregnant and had my babies. Hormonal changes can effect us in weird ways. Luckily I have a client who just happens to be a well recognized Orthopedic Surgeon and Specialist. So with her suggestions, and not having the luxury of being able to stop lashing, I have learned to cope, heal and prevent.
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