10 secrets to a successful lash business
- lash retention = Client retention ****
The secret to a profitable thriving eyelash extension business is: lash retention equals client retention.
What does that mean? If your clients' lashes last longer and promote healthy natural lash growth, you will automatically be busier, and make more money. Why is this true? You may be thinking, if clients come less, wont I make less money?
Most clients do not want to have to come in for fills every two weeks. If your lashes look good longer they will be more likely to keep them up for years. If their natural lashes get healthier you will be able to lash them for years. Word of mouth will spread that your lashes last longer and are safer and you will get busier. You will be able to charge more per service and see each client less often. The benefits for the client are that they save time and money. The benefits for your business is that you can accommodate more clients at a higher price per hour. You will be making a higher per hour fee and offering the best possible product to your client.