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10 secrets to a successful lash business

1. lash retention = Client retention ****

The secret to a profitable thriving eyelash extension business is: lash retention equals client retention.

What does that mean? If your clients' lashes last longer and promote healthy natural lash growth, you will automatically be busier, and make more money. Why is this true? You may be thinking, if clients come less, wont I make less money?

Most clients do not want to have to come in for fills every two weeks. If your lashes look good longer they will be more likely to keep them up for years. If their natural lashes get healthier you will be able to lash them for years. Word of mouth will spread that your lashes last longer and are safer and you will get busier. You will be able to charge more per service and see each client less often. The benefits for the client are that they save time and money. The benefits for your business is that you can accommodate more clients at a higher price per hour. You will be making a higher per hour fee and offering the best possible product to your client.

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Top Ten Reason Not To use Baby Shampoo to Clean your eyelash extensions

As an avid eyelash extension wearer,  a seasoned lash artist and an ingredient investigator, I wanted to share why using baby shampoo as an eyelash extension cleanser will not only lower your lash extension retention, it can also be unhealthy and lead to more allergens in lash extension wearers. So, here are my top ten reasons for not using baby shampoo or recommending it for lash extension clients.

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Nanos, Nebulizers, Humidifiers, and Therma-hygrometers Oh My!

After my last blog post The Truth About Lash Adhesives, and Our Health, I have been flooded with adhesive questions and it is clear to me there is still a lot of confusion out there. Specifically lash pros are confused about humidity, having it, not having it, and creating it. 

I wanted to get to the bottom of this humidity mystery, since I have accounts all over the world and none of the accounts using my products have had issues with humidity levels.  I couldn't understand why companies were selling all of these weird contraptions, especially since everything we know about cyanoacrylate is that it should not be shock cured. 

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