Eyelash Magazine X LAshX
I was interviewed by Eyelash Magazine on the Secrets to a profitable lash business. The questions and answers from our interview are below, but first I will tell you the number 1 secret to success. If you do nothing but this first tip you are guaranteed success.
I have the privilege of meeting tons of lash professionals over the years and one of the most common comments that I get from people, who are new to learn about LAshX, is that they think it's great that I can charge the prices that I do at my lash bar, but in their location they feel they have to charge way less because of the "competition". Here is a secret; my business is not successful because of my location, or the fact that celebrities come to my salon. The secret is simple. To have a profitable fully booked schedule, you don't even need to read this entire article. The secret to a profitable thriving eyelash extension business is: lash retention equals client retention.
What does that mean? If your clients' lashes last longer and promote healthy natural lashes, you will automatically be busier, and make more money. Why is this true? You may be thinking, if clients come less, wont I make less money?
I partnered with Eyelash Magazine to answer the hard questions on what it takes day-to-day to maintain/create a profitable lash business.